Giới thiệu công ty:
Coca-Cola, an icon familiar to people from all walks of life. An instantly recognizable symbol of happiness and connection. An indispensable part of people’s lives in all corners of the world.
Our PURPOSE is to REFRESH THE WORLD and MAKE A DIFFERENCE OUR VISION
GUIDED BY OUR PURPOSE LOVED BRANDS.
We craft meaningful brands and a choice of drinks that people love and that refresh them in body and spirit.
DONE SUSTAINABLY. We use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet.
FOR A BETTER SHARED FUTURE. We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the broad communities we call home.
Since our first day in Vietnam, 28 years ago, Coca-Cola has grown unstoppably, achieving innumerable milestones and conquering the hearts and minds of millions of consumers. There have been contributions that helped improve many aspects of people’s lives, including offering exclusive high-quality products that satisfy a wide demography, creating more than 4000 jobs, and giving back enormously to the community through practical activities.
Employer Branding Intern
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Kinh nghiệm làm việc:
MÔ TẢ CÔNG VIỆC:JOB DESCRIPTION:
Coca-Cola Beverages Vietnam (CCBV) is looking for a creative and energetic Employer Branding (EB) Intern to join our People team. In this role, you will contribute to elevating CCBV’s employer brand attractiveness, amplifying our brand voice to a wider audience, and attracting potential candidates - while also engaging internal employees through diverse communication channels and initiatives.
KEY RESPONSIBILITIES:
(1) Contribute to our EB growth through social media channels (FB, LinkedIn, etc) - 40%
- Directly work on designs aligned with corporate brand guidelines while incorporating creative illustration in diverse media formats (Still image, GIF, Short-form Video, PowerPoint, etc.).
- Co-develop compelling copywriting and storytelling content that supports targeted EB objectives and talent attraction purposes.
- Participate in specific campaigns/initiatives to amplify brand presence, increase the audience engagement and drive follower growth.
- Leverage digital/innovative tools to enhance operational excellence, maximize the content reach and quickly adapt with the social trends
- Analyze performance metrics on a regular basis across social media platforms for better audience insights and evolved solutions.
(2) Support the mass branding campaign for the Young Talent Programs (Such as Internship, Functional Trainee, and Management Trainee programs) - 30%
- Contribute to the development of creative assets and engagement activities targeting youth communities.
- Coordinate with vendors to implement the IMC (Integrated Marketing Communication) plan, ensuring strong outreach across various touchpoints to attract young talents.
- Support organizing branding activations including career fairs, online/offline events, university partnerships, and more (as applicable).
- Coordinate campaign operations during the recruitment journey.
(3) Assist in crafting impactful internal communications & enhancing our EVP influence – 20%
- Convey EB’s stories to compelling internal email communications through diverse format settings
- Strengthen our Employee Value Proposition (EVP) embodiment across employee’s life cycle
- Support initiatives that turn employees into brand advocates and workplace’s content co-creators.
(4) Others – 10%
- Support to ensure proper, consistent and most updated EB visibility across all touch points
- Manage creative assets, branding materials, sources of templates, photos/videos, etc.
- Contribute to other HR Projects if any
- Other related tasks assigned by the Talent & Development team
YÊU CẦU ỨNG VIÊN:(1) Mandatory requirements
- Final-year student with passion and strengths in design, branding & communications.
- Letter of Recommendation for Internship is a must
- Available for near full-time work (Mon–Fri, with up to 2 shifts off per week for school if needed).
- Working Location: 485 Xa lo Ha Noi, Thu Duc, HCMC (company\'s shuttle bus provided)
(2) Functional requirements
- Strong visual design skills using Adobe Illustrator, Photoshop, video-editing tools.
- Familiarity with social media management and content planning.
- Creative thinker with an eye for aesthetics and detail.
- Proactive, energetic, and trend-savvy – especially with Gen Z culture.
- Well-organized and able to manage multiple tasks and meet deadlines.
- Growth mindset, adaptable, collaborative, and resilient.
- Strong communication skills in both English and Vietnamese.
- Proficient in Microsoft Office.
CHÍNH SÁCH ĐÃI NGỘ:- Hands-on experience in a dynamic and supportive work environment.
- Opportunity to learn from experienced professionals in the field of communications and human resources.
- Exposure to various aspects of communications, employee engagement, and HR practices.
CÁCH THỨC ỨNG TUYỂN:
